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If you are interested in engaging us in a project or for longer term relationship please contact us. Contact me with what service from our menu you would like performed for your company and we can serve it up. john@helping-Brands.com
If you are interested in engaging us in a project or for longer term relationship please contact us. Contact me with what service from our menu you would like performed for your company and we can serve it up. john@helping-Brands.com
Articles of Interest
Bottled Water of Italy
Since the earliest times the history of Italy has been influenced by cultural and political divisions resulting from the peninsula's disparate geography and by circumstances that made Italy the scene of many of Europe's most important struggles for power. Italians lead Europeans in per capita bottled water consumption at 155 liters per year. There are about 600 brands of domestic Italian Bottled Water
Best Italian Bottled Water Brands
Finewaters.com/italy
San Benedetto mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our well-being remains uncontaminated.
San Benedetto was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as the San Benedetto Health Water," and was consumed and appreciated for its curative qualities. Without question, San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. The San Benedetto bottle is attractive, and is available in both still and sparkling versions. San Benedetto, one of Italy's Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world. |
In the hills just south of Rome, lies the small medieval town of Fiuggi The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.
Fiuggi water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring. Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican. |
San Pellegrino mineral water flows from a thermal spring at the foot of a dolomite mountain wall towering above the Brembo River in the Italian Alps. The town of San Pellegrino Terme is located near Bergamo some 25 kilometers northeast of Milan.
The properties of San Pellegrino® Sparkling Natural Mineral Water were renowned as early as the 12th century. Legend has it that Leonardo da Vinci visited the source while living in Milan. Da Vinci is credited with making the town of San Pellegrino famous. He wanted to try its “miraculous water,” and in 1509, dedicated extensive studies and penned a lengthy treatise to water. Use of the water for therapeutic treatment, however, did not begin until the 18th century, due to the difficulties in reaching its remote location. An analysis first done in 1748 demonstrates a composition that is surprisingly similar to that of today. In 1839, the San Pellegrino Spring has become a renowned tourist location. The spa was created, and one can now relax their ills in the tubs, showers, adjacent spotless marble rooms and plentiful recreation areas. |
LURISIA
From the peaks of Monte Pigna, in the heart of the Alps, almost 5000 ft above sea level, in Northwestern Italy, the Santa Barbara Spring flows into the town of Lurisia. An extremely low TDS of 30mg/l with a low pH of 6 make up this special healing water. Legend has it, at the turn of the 20th century, it was a miner who discovered the source: with a blow of a pickaxe, he made water flow from the rock that not only proved to be excellent to drink but also "precious" in healing sores and wounds quickly. His fame spread immediately, attracting the curious and the scholars. The fame of the "healing water" reached beyond borders and what miners knew from experience by immersing wounds in water to accelerate healing is demonstrated by the Nobel Laureate Madame Marie Curie in 1918 who studies the properties of the rock and attests to the exceptional therapeutic properties of water. The Lurisia Thermal Spa opens to the public in 1940 revealing the virtue of the water. In 1950 the economic boom for bottled water in glass led to the first industrial bottling plant for Lurisia water. The Spa was purchased in 1996 and renovated by the Invernizzi family. Famous since its foundation for healing and most beneficial, especially for the respiratory system, it is classified as "First Superior Class" in the classification of the Healing Spas. Today, they are celebrating 80 years of excellence in Italy. It is available in 750ml and 330ml in both still and sparkling natures. |
Acqua Panna® Natural Spring Water, which dates back to the Romans, is considered by some to be Italy's most famous spring water. It comes from the region of Tuscany located 3700 feet high in the serene Apennines Mountains. It's a source located on a vast, unspoiled natural reserve. The source, to the north of Florence, is nestled among beechwood and chestnut forests, and lush meadows on the slopes of Mount Gazzaro in the town of Scarperia.
Legend has it that Romans built the only road from Northern to Southern Italy through Scarperia. This road went past the Acqua Panna spring, which provided deserved refreshment to weary travelers. In the 1500s, terra cotta pipes were discovered near the source. These pipes were used to transport the natural spring water to the noble Medici Family, the wealthiest, most powerful and influential family in Florence. The Medici's home, called Villa Panna, is located on the land surrounding the source. The cream-colored villa provides the name for the brand, "Panna," which means "cream" in Italian. The lion's head found on the Acqua Panna logo was originally part of the fountain at Villa Panna. In the 1860s, the first Panna water was manually bottled from a plant built in one of the Medici's farm buildings. Sold in demijohns or fiashi, straw-covered glass flasks now used for Chianti wine, the water was delivered by horse and cart to Florence. In 1927, after World War I, the water was bottled in glass on an industrial scale. In 1959, Sanpellegrino Spa purchased the plant, and in 1970 the brand was re-launched as the first still water sold in plastic bottles in Italy. The Panna plant quickly became one of the most technologically advanced bottling plants in Europe. In 1994 Acqua Panna® Natural Spring Water was first exported to the United States. Today, Acqua Panna® Natural Spring Water is one of the premier imported still water in fine dining establishments in the United States. |
FERRARELLE
Italy's Number 1 Sparkling Water, Ferrarelle gushes from the Sorgenti di Riardo Park, close to Naples, in the South of Italy. Ferrarelle acquires its natural sparkle as carbon dioxide rises through the deepest parts of the extinct volcano Roccamonfina in Campania, near Caserta. The area is currently protected by more than 5000 olive and oak trees. It is also known as the Assno Valley and Bagni, meaning baths. The natural sparkle and fine balance of precious minerals are the result of the course taken by the water over the millennia. In fact, the rocks from which Ferrarelle springs are many thousands of years old, as are the subterranean strata over which the water flows. Ferrarelle is rich in minerals with a TDS (total dissolved solids) of 1285 mg/L. It is blessed with a unique taste, which is soft and fresh. Its sparkle, so smooth on the palate, makes it just right from starters through to dessert, and for all menus. It goes particularly well with cheese dishes, crepes, ravioli, and white meat with delicate sauces. This unique phenomenon of nature known as Ferrarelle was given its name in the 8th century. The origin of that name, however, is a matter of historical controversy. According to the 19th-century historian Michele Broccoli, the name may be traced to a small chapel in the vicinity, which later disappeared, probably called Santa Maria della Ferrara. Another explanation has the name deriving from the common habit of calling Ferrarelle “acqua ferrata”, meaning iron water. A third hypothesis claims that the name Ferrarelle is rooted in the local comparisons between areas of cold springs, Freddarelle, and hot springs, Caldarelle. Whatever its origin, Ferrarelle is certain to remain at the top of any list of the world’s premier waters for generations to come. The revitalized plant is now powered by 5000 solar panels installed in the grounds to provide energy for everyday activities. |