Branding Marketing U
Personal, Professional and Business
Personal, Professional and Business
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What is personal branding?
Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Tools to use in building your personal brand and demonstrate your subject matter expertise.
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John R. Fugazzie
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Personal vs. Professional Branding
There may not be much difference between personal and professional branding, but your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. It's more than a case of making sure your personal brand reflects who are as a person. It's also making sure that the information available about you online is visible, available, and relevant - to where you are in your career and where you want to
There may not be much difference between personal and professional branding, but your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. It's more than a case of making sure your personal brand reflects who are as a person. It's also making sure that the information available about you online is visible, available, and relevant - to where you are in your career and where you want to
Bio's
Personal Branding Articles
Build Your Personal Brand on Social Media, Moment by MomentThe First Step to a Great Personal Brand? A Distinct Look.To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of ReputationDerek Jeter Wrote the Playbook for Young ProfessionalsEvery Little Thing You Do Adds Up to Your Personal Brand
- 5 Must-Haves for a High-Impact Personal Website - by J.T. O'Donnell
- The Difference Between a Personal Brand and Personal Branding - by Ryan Rhoten
- The 5 Best Ways to Build Your Personal Brand - by Dan Schawbel
- Balancing Pride and Humility with your Personal Brand - by Maria Elena Duron
How to create brand authenticity
- Be real and honest. ...
- Connect through stories. ...
- Become a trusted expert in your field. ...
- Keep your brand consistency. ...
- Create easy and clear communication with your audience. ...
- Don't forget about innovation.
Branding Articles > |
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THE PERSONAL BRANDING MISSION
The Branding Muse is where professional development meets pop culture. This digital magazine turned consultancy addresses the needs that a traditional education often overlooks by taking personal branding and professional development to a new level. Since 2011, The Branding Muse is committed to empower and inspire millennials to take control of their personal brands by providing them with resources to create an attractive digital identity and presence. |
- A Personal Branding Statement to keep your vision and purpose as priority
- Professional Biography to wow your peers, potential employers and clients
- Elevator Pitch so you can sell yourself and your skills in a few seconds
- Marketing Plan to help you create content to build your credibility
- Website Outline (because most of you are doing it all wrong)
- Content Strategy to develop your though leadership and keep you organized
- Improved Linkedin Profile, Resume and Cover Letter
Build Your Personal Brand on Social Media, Moment by Moment
The First Step to a Great Personal Brand? A Distinct Look.To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation Derek Jeter Wrote the Playbook for Young Professionals Every Little Thing You Do Adds Up to Your Personal Brand |
Do you know what to include in your personal brand? Not sure where you should be promoting it? These are some questions you should be asking yourself.
3 Examples Of Great Personal Branding 3 Steps To An Outstanding Personal Branding Statement Boring Old Resume Objective Vs. Branding Statement 5 Personal Branding Resume Techniques You Must Try Personal Branding: What's Your Slogan? |
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The Branding Muse - Personal Branding Mission
The Branding Muse is a consulting firm on a mission to address the needs that a traditional education often overlooks by taking personal branding and professional development to a new level. Our organization is built upon the commitment to empower young professionals and college students to take control of their personal brands by providing them with the resources to create and maintain a professional and attractive online presence. Students are quickly realizing that the collegiate curriculum lacks emphasis on career-focused learning. Named one of the Top 100 Websites for Your Career by Forbes, we help you communicate your value and attract opportunities that will help you succeed in college, your career and beyond. Free Guides | Content Our Readers Love | Free Personal Branding Resources |
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10 Personal Branding Tips - by Tomas Laurinavicius
Personal branding is becoming one of the most important topics among designers and entrepreneurs. By having a strong and well-known personal brand it is much easier to sell products, win friends and influence people. If you want to start shaping your personal brand these 10 tips are definitely going to help you get going on the right track.
1. Start with “Why?” For the very beginning start with defining why you are doing what you are doing. According to Simon Sinek, a NY Times bestseller, “People don’t buy WHAT you do; they buy WHY you do it.”. The concept is very similar to a well-known “vision, mission and values” statements. By defining your personal why, how and what you will be able to express and reflect your intentions much easier in everything you do. For a better understanding of the concept check the video on TED which has been viewed more than 11 million times.
2. Define priorities in your personal and professional lives Take a notebook or a piece of paper and write down your personal and professional goals, short and long term. List as many goals as possible to clear up your mind, list even those that you think are unrealistic or impossible. After that try to group these goals into two groups: personal and professional, or life and career, doesn’t matter how you call them, you got the idea. After that try prioritizing these goals, you have to understand that the first goal is the most important and will take the most of your energy and time. These two groups of listed goals will allow you to focus on the most important things.
3. How are you going to help others? Answering this simple question will allow you to understand why people are going to listen to you. People care only about themselves. Help others and others will help you.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar
4. Get interested in other people If you will be genuinely interested in other people’s lives, hobbies and their beliefs you will find out new things that will inspire you and make you a better person. Your personal brand will be perceived as more humane and welcoming by just asking “How are you? What you’ve been up to?”. Taking a note to yourself will help you to remember things for the next meet up. In this way you will establish a closer relationship with any person you communicate to.
5. Always be open and positive, leave criticism to yourself Nobody likes judging. Actually it is one of the biggest fears people have, being judged by other people. This is what stops most of us from doing what we like, because we are afraid of failure and being judged.
6. Learn and teach Nothing creates a better following than teaching what you are learning. In this way you learn more because you have to break down the things into small pieces to make them understandable for others. Teaching is also a form of giving back to community. Sometimes you think that you don’t have anything to teach but there are always people interested in what you do.
7. Create a blog and start writing Blogging is probably the best way for self-branding online. Writing your thoughts, sharing your experiences and helping people through your blog will help you build awareness of your personal brand and will earn credibility and trust among your followers. Starting a blog is so easy that you can start up in a few clicks, for the very beginning try wordpress.com or tumblr.com.
8. Get involved in social media I don’t mean to sign up and be there. Get involved in conversations, be genuinely interested in what people do, help others if you know something valuable. Contribute to community, first give then take.
9. Share your ideas, success stories, keep inspiring people Inspire people by sharing your ideas and success stories. Share inspiring quotes, articles or books you’ve read. Help others by revealing your way to success. Don’t keep everything for yourself.
10. Dare to do something differently. Fail. Learn. Repeat. “If you learn from defeat, you haven’t really lost.” – Zig Ziglar
If you really want to stand out from the crowd you have to do something different. By doing what others do you won’t become something more than others. This step requires courage because you will fail, will be judged by others. The key to success is not to give up, learn from your mistakes and repeat the process until you become the best person you can.
Personal branding is becoming one of the most important topics among designers and entrepreneurs. By having a strong and well-known personal brand it is much easier to sell products, win friends and influence people. If you want to start shaping your personal brand these 10 tips are definitely going to help you get going on the right track.
1. Start with “Why?” For the very beginning start with defining why you are doing what you are doing. According to Simon Sinek, a NY Times bestseller, “People don’t buy WHAT you do; they buy WHY you do it.”. The concept is very similar to a well-known “vision, mission and values” statements. By defining your personal why, how and what you will be able to express and reflect your intentions much easier in everything you do. For a better understanding of the concept check the video on TED which has been viewed more than 11 million times.
2. Define priorities in your personal and professional lives Take a notebook or a piece of paper and write down your personal and professional goals, short and long term. List as many goals as possible to clear up your mind, list even those that you think are unrealistic or impossible. After that try to group these goals into two groups: personal and professional, or life and career, doesn’t matter how you call them, you got the idea. After that try prioritizing these goals, you have to understand that the first goal is the most important and will take the most of your energy and time. These two groups of listed goals will allow you to focus on the most important things.
3. How are you going to help others? Answering this simple question will allow you to understand why people are going to listen to you. People care only about themselves. Help others and others will help you.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar
4. Get interested in other people If you will be genuinely interested in other people’s lives, hobbies and their beliefs you will find out new things that will inspire you and make you a better person. Your personal brand will be perceived as more humane and welcoming by just asking “How are you? What you’ve been up to?”. Taking a note to yourself will help you to remember things for the next meet up. In this way you will establish a closer relationship with any person you communicate to.
5. Always be open and positive, leave criticism to yourself Nobody likes judging. Actually it is one of the biggest fears people have, being judged by other people. This is what stops most of us from doing what we like, because we are afraid of failure and being judged.
6. Learn and teach Nothing creates a better following than teaching what you are learning. In this way you learn more because you have to break down the things into small pieces to make them understandable for others. Teaching is also a form of giving back to community. Sometimes you think that you don’t have anything to teach but there are always people interested in what you do.
7. Create a blog and start writing Blogging is probably the best way for self-branding online. Writing your thoughts, sharing your experiences and helping people through your blog will help you build awareness of your personal brand and will earn credibility and trust among your followers. Starting a blog is so easy that you can start up in a few clicks, for the very beginning try wordpress.com or tumblr.com.
8. Get involved in social media I don’t mean to sign up and be there. Get involved in conversations, be genuinely interested in what people do, help others if you know something valuable. Contribute to community, first give then take.
9. Share your ideas, success stories, keep inspiring people Inspire people by sharing your ideas and success stories. Share inspiring quotes, articles or books you’ve read. Help others by revealing your way to success. Don’t keep everything for yourself.
10. Dare to do something differently. Fail. Learn. Repeat. “If you learn from defeat, you haven’t really lost.” – Zig Ziglar
If you really want to stand out from the crowd you have to do something different. By doing what others do you won’t become something more than others. This step requires courage because you will fail, will be judged by others. The key to success is not to give up, learn from your mistakes and repeat the process until you become the best person you can.
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Help a Reporter Out (HARO) is one of a handful of services that lets journalists ask questions to a large number of people quickly in the hopes of adding valuable perspective to the news. Good way to build your brand as a subject matter expert.
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